Αντίο (Goodbye) Coffee: A Global Tea Takeover

Out with the old, in with the new. Our generation’s youth is notorious for capitalizing on the latest trends. Over the past few decades, tea has become a popular beverage choice amongst the younger consumers and coffee is slowly, but surely, fading out. According to a recent survey by the International Trade Centre, US tea imports have increased by 30% in the past 10 years.

What is the motive behind this tea takeover?

Tea is trendy.

For starters, tea is simply considered to be more hip. This may sound like bizarre reasoning, but healthy is in – and the healthier, the better. Across the United States popular trends now include workouts like outdoor Yoga, Pilates, juicing, The Mediterranean Diet, Paleo, etc. Even designer brands of workout clothing are a hot commodity within this market.

Physical health awareness is becoming more prominent in today’s society.

As health related diseases continue to rise in the United States, younger generations have become more aware of the impact our diet has on our future health. Greek Herbal Tea is linked to countless health benefits including essential nutrients, disease prevention, digestive and immune system support, etc. In addition to being linked to longevity in ancient and modern day Greece, the benefits of Greek Herbal Tea are quite obvious: it is caffeine-free, packed with antioxidants, flavonoids, essential oils – and the list goes on.

Consumers nationwide have decided to ditch the bean and surrender their coffee mug. According to the National Coffee Association’s Coffee Drinking Trends of 2015, the total number of Americans that drink coffee daily has declined by 4% in the past year. In contrast, the specialty tea market (those featuring exotic, unique teas such as Greek Herbal Tea) has expanded significantly the past ten years.

Could this all be linked to the desire to be trendy? Maybe so, but it is definitely beneficial in more ways than one!

graph of ages drinking coffee vs. tea

Will you change your coffee break to tea time?

Learn more about America’s youth and the tea trend: